Some pay television networks never get the business model of running a Pay TV service, they take it for granted that people will pay high subscription fees for any channel that they show. Sadly that's what at least PEO TV in Sri Lanka seems to think since they have quite number of local FTA channels compared to the actual international pay channels.
Sources tell us that a network of channels that once upon a time carried advertisements saying that they will not be made available on any pay television network & also mocked at the idea of pay television in Sri Lanka several years ago in a newspaper article. Yes, we are talking about the Maharaja channels Sirasa TV, Shakthi TV & Channel One MTV, which have now been added to PEO TV on channel slots 10,11 & 12 according to our sources.
Looks like a giant of local media industry has been humbled, changed their opinion, finally accepted the fact & had a drastic change in policy. Whilst this is a commendable decision by MTV/MBC to hop aboard a pay television network this is however not good for PEO TV.
PEO TV should take immediate steps to increase the number of pay television channels rather than filling themselves up with FTA ones. Channels like AXN & Setanta, etc are a must on the platform and unless they are capable of providing their subscribers with these, things don't look good for PEO TV.
Sources tell us that a network of channels that once upon a time carried advertisements saying that they will not be made available on any pay television network & also mocked at the idea of pay television in Sri Lanka several years ago in a newspaper article. Yes, we are talking about the Maharaja channels Sirasa TV, Shakthi TV & Channel One MTV, which have now been added to PEO TV on channel slots 10,11 & 12 according to our sources.
Looks like a giant of local media industry has been humbled, changed their opinion, finally accepted the fact & had a drastic change in policy. Whilst this is a commendable decision by MTV/MBC to hop aboard a pay television network this is however not good for PEO TV.
PEO TV should take immediate steps to increase the number of pay television channels rather than filling themselves up with FTA ones. Channels like AXN & Setanta, etc are a must on the platform and unless they are capable of providing their subscribers with these, things don't look good for PEO TV.
